Will plowshare content through strategic marketing relationship
The Hollywood Reporter has formed a strategic marketing relationship with Yahoo Entertainment that provides cross-promotional opportunities for both companies' pic and boxoffice content.
Under the agreement, Yahoo Movies will feature THR content on its site, and THR will promote Yahoo Movies trailer content and data in its digital and print editions, and on THR.com.
The brands also will present Yahoo's new "Purple Filmstrip Award" program, a monthly honour given to a cinema studio with the to the highest degree successful moving-picture show title on Yahoo Movies as careful by a combination of the well-nigh trailer streams and topper user reviews.
Yahoo, in association with THR, presented the first-class honours degree Purple Filmstrip Award to Warner Bros. on Wednesday for "The Dark Knight."
"We are thrilled to be operative with Yahoo Movies to further move the THR brand into the digital space and extend our content to new readers," THR publisher Eric Mika said.
"With Yahoo's consumer get through and our leadership place in covering the commercial enterprise of amusement on a global scale leaf, this deal solidifies our symbiotic family relationship and allows us to take vantage of an evolving example where media outlets potty broaden and deepen their engagement with audiences," he added.
Said Yahoo Entertainment GM Sibyl Goldman: "Yahoo Movies' users ar increasingly interested in the business of Hollywood. This partnership allows us to provide passionate users with up-to-the-minute content, news and insight into the picture industry from the most credible generator on the topic."
Each week, Yahoo Movies will link to THR.com, highlighting THR's peak entertainment news report, its boxoffice tally headlines or other featured content about A-list talent.
In addition, Yahoo Movies cognitive content will appear throughout THR platforms, including THR.com and THR's Daily e-mail edition. The week's top basketball team movies trailers on Yahoo Movies volition be featured in THR's charts subdivision and in its boxoffice tally chart, and, each month, THR will bring out and further the winner of the Purple Filmstrip Award.
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